How Does Facebook Make Money

Facebook is one of the most popular social media platforms in the world with over 2.8 billion monthly active users.

It was launched in 2004 by Mark Zuckerberg and a group of fellow college students.

Today, Facebook has become a massive company with a market capitalization of over $1 trillion.

So, how does Facebook make money?

How Facebook Makes Money

As a business, here are the various ways in which Facebook makes money today

  1. Advertising

The primary source of revenue for Facebook is advertising. Facebook offers targeted advertising based on user interests, demographics, and behaviors. Advertisers can target specific demographics, such as age, gender, location, interests, and behaviors. Facebook uses the data it collects from its users to deliver highly targeted advertisements to its users. The more data Facebook has on a user, the more accurately it can target ads to that user.

Facebook offers various advertising options, including sponsored posts, sponsored stories, and promoted pages. Advertisers can also create custom audiences, which are groups of users who have interacted with the advertiser’s content or website in the past.

Facebook generates revenue by charging advertisers for impressions, clicks, or conversions. The cost of advertising on Facebook varies depending on the targeting options, competition, and industry.

Facebook also offers advertising on its other platforms, including Instagram and Messenger.

  1. Payments and Other Fees

In addition to advertising, Facebook also generates revenue from payments and other fees. Facebook allows users to make payments to other users or businesses through Messenger. Facebook charges a fee for each transaction made through its platform.

Facebook also charges a fee to businesses that use its Workplace platform, which is a communication and collaboration tool for businesses.

Furthermore, Facebook earns revenue from its gaming platform, which allows users to play games within the Facebook app. Facebook charges a percentage of the revenue earned by game developers who use its platform.

  1. Data Licensing

Another way Facebook makes money is through data licensing. Facebook collects vast amounts of data on its users, which it can sell to third-party companies. This data includes user demographics, interests, behaviors, and location. Companies can use this data for various purposes, such as market research, ad targeting, and trend analysis.

Facebook offers two types of data licensing options: Custom Audiences and Facebook Audience Network. Custom Audiences allows advertisers to use their own data to target Facebook users. Facebook Audience Network allows advertisers to target users on other websites and apps outside of Facebook.


In conclusion, Facebook generates revenue primarily through advertising, payments and other fees, and data licensing. Facebook’s ability to collect and utilize vast amounts of user data has been critical to its success in the advertising industry. As Facebook continues to grow and expand its offerings, it will likely continue to find new ways to monetize its massive user base.

In summary, Facebook generates revenue from a variety of sources, including advertising, payments and other fees, data licensing, virtual reality, e-commerce, and subscription services. Facebook’s ability to collect and utilize user data has been critical to its success in the advertising industry, and it will continue to be a major source of revenue for the company. As Facebook continues to expand and diversify its offerings, it will likely find new ways to monetize its massive user base