How Does Netflix Make Money

Netflix has become a household name when it comes to streaming entertainment. With over 200 million subscribers across the world, it is one of the most successful streaming services in the industry. But have you ever wondered how Netflix makes money?

In this article, we will explore the different ways Netflix generates revenue.

How Netflix Makes or Generates Money

These are the various ways in which Netflix makes money.

  1. Subscription fees

The primary source of income for Netflix is through subscription fees. Netflix offers its users three different subscription plans: basic, standard, and premium. These plans come with different features, such as the number of simultaneous streams, video quality, and access to content. The subscription fees vary based on the plan chosen by the user.

  1. Original content

Netflix has invested heavily in producing original content, including TV shows, movies, and documentaries. These original productions have been a significant factor in the company’s success. Netflix has been able to create a loyal following of viewers who are drawn to the unique content that the streaming service offers. The production of original content has been an expensive undertaking, but it has paid off for Netflix in terms of increased subscriptions and viewership.

  1. Licensing and distribution agreements

Netflix has licensing and distribution agreements with different studios and production companies. These agreements allow Netflix to access content from these studios and companies and stream them on their platform. In return, the studios and companies receive a licensing fee. Netflix has been able to secure agreements with some of the biggest studios and production companies in the industry, including Disney, Warner Bros, and NBCUniversal.

  1. International expansion

Netflix has been expanding its reach to different countries across the world. By offering its services in different languages and catering to local tastes, Netflix has been able to grow its subscriber base. The international expansion has been a significant contributor to the company’s growth in recent years. In 2020, international subscribers accounted for more than 60% of Netflix’s total subscriber base.

  1. Partnerships and collaborations

Netflix has partnered with different companies and organizations to promote its brand and increase its revenue. For instance, it has partnered with different telecom operators to offer its services to their subscribers. It has also collaborated with different brands to produce merchandise and products related to its shows and movies.


In conclusion, Netflix generates revenue through a combination of subscription fees, original content, licensing and distribution agreements, international expansion, and partnerships and collaborations. By diversifying its revenue streams, Netflix has been able to remain profitable and continue to dominate the streaming entertainment industry.

In conclusion, Netflix’s success can be attributed to its diversified revenue streams. The company has been able to generate revenue through subscription fees, original content, licensing and distribution agreements